Yeina Melendez is a South Florida native and graduate of Paul Mitchell The School Charlotte, where she honed her skills and passion for beauty and self-expression.

She also holds a bachelor’s degree in Entrepreneurship, blending creativity with business savvy. A true foodie and coffee lover, she enjoys exploring new restaurants and cozy cafés . At the heart of everything she does is a simple goal: to help people feel confident and beautiful in their own skin.